Open Digital Commerce as Inclusive Business Model Innovation: An Embedded Case Study of ONDC and India’s Digital Public Infrastructure. Int. J. AI Eng. Manag. Stud [Internet]. 2026 Apr. 1 [cited 2026 Apr. 17];1(1):63-76. Available from: https://essayjournals.in/index.php/home/article/view/IJAIEMS-006