Open Digital Commerce as Inclusive Business Model Innovation: An Embedded Case Study of ONDC and India’s Digital Public Infrastructure. International Journal of AI, Engineering and Management Studies (IJAIEMS), [S. l.], v. 1, n. 1, p. 63–76, 2026. Disponível em: https://essayjournals.in/index.php/home/article/view/IJAIEMS-006. Acesso em: 17 apr. 2026.